Network
The network is the key asset on which the services of the future are being built. We drive network evolution to ensure better speeds, latencies and capacities.
Metaverse-ready telco
The network is the key asset on which the services of the future are being built. We drive network evolution to ensure better speeds, latencies and capacities.
The Metaverse offers new formats and consumer experiences with AR/VR, volumetric production and avatars.
Movistar Immersive ExperienceA virtual world available in the Meta Quests. Users can interact with the Movistar world in an innovative way, accessing unpublished immersive content from Movistar Plus+, such as the gym of the series El Inmortal to discover much more about it. In its virtual store, users can be advised on Movistars mobile catalog with the help of our virtual assistant Aura and its Artificial Intelligence engine, get information about the main products and services and even make an appointment at a physical store. In addition, thanks to the multi-user functionality, it is possible to interact with friends and other users by visiting the Movistar Home, the mythical Telefónica Building in Madrids Gran Vía or the work “Universe Inside You”, designed in collaboration with the painter and sculptor Okuda San Miguel. This whole environment takes care of the health of users by incorporating notifications that promote digital disconnection.
A new way to interact with our Movistar world in a more immersive way.
Telefónica World and Telefónica Theme ParkThese are our virtual worlds. With the Meta Quest glasses our clients can test their skills in fair games with other people in a multi-user environment, attend presentations in the auditorium area or collaborate in the development of this world.
Two social and entertainment spaces where you can interact with our brand and other people through avatars.
Innovation Virtual HubThe virtual space of Distrito Telefónica Innovation and Talent Hub at Spatial. Users can attend our Fundación Telefónica events and others such as the Mobile World Congress or communicate with the community through chat, in a more immersive, simple and accessible way. This enviroment is available in 2D through a computer, mobile phone or tablet, or in 3D through a VR device.
Users can also create a new avatar or log in with their Ready Player Me platform avatar. In addition, Spatial allows users to create an account with their wallet in Metamask.
AR ProjectsWith the aim of enriching the experience of visiting Distrito Telefónica as the epicenter of the Innovation and Talent Hub, we have converted the complex into a playground of Augmented Reality (AR) experiences. These experiences (in WebAR format) are accessible through QRs distributed throughout the campus, so it will not be necessary to download any application to enjoy them.
Each of these AR experiences is associated with one of the companys core values, associated with Telefónicas new identity: Transformation, Talent, Transcendence, Telecommunications and Technology.
Movistar Series Originales AR aims to offer an interactive and accessible way to experience Movistar Originals. “The Immortal” Season 2 is the first show to take advantage of this format in the form of an AR experience that allows users to explore an iconic setting from the series, as well as interact with key objects from the show and discover behind-the-scenes exclusives.
Interactive experience in augmented reality, accessible from your mobile device, designed to show the value proposition of digital security. Through images, text and videos, you will learn about cybersecurity in a fun way. Start with an onboarding and participate in a quiz on digital threats. Then, in an exciting game, you will control "digital security", eliminating threats while receiving detailed information on how it protects you in each case.
Web3 brings a new economic paradigm with decentralised business models, new payment methods with NFTs, cryptocurrencies and blockchain.
TU GalleryTU Gallery connects talented creators with a community of buyers looking for exclusive, high-quality content.
Thanks to blockchain technology, creators enjoy a secure platform to sell their digital assets, within a curated space that guarantees authenticity. Collectors have access to a unique selection of digital works, with additional benefits that enrich their experience.
Movistar TokensA loyalty programme based on blockchain technology. Our customers can now generate tokens for actions such as talking to Aura or downloading Movistar Cloud, which they can redeem for different prizes.
In this way, we encourage the use of our digital channels and bring our customers closer to the web3.
Conexión SeguraA new way to protect your Web3 operations. We integrated an intelligence feed in Conexión Segura, the free Smart WiFi service for Movistar customers, to detect malicious domains related to cryptocurrencies, tokens or SmartContracts.
Thus, we developed a new mechanism to bring more security to our customers in Web3 environments.
Movistar Series Originals AR aims to offer an interactive and accessible way to experience Movistar Originals. Season 2 of “The Immortal” is the first show to take advantage of this format in the form of an AR experience that allows users to explore an iconic setting from the series, as well as interact with key objects from the show and discover exclusive behind-the-scenes.
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